AI Shop Assistant
An AI assistant for your online shop. It advises customers, recommends products and takes orders, in your website chat and your social messages. It connects with Shopify, WooCommerce and over 6,000 apps.

What an AI Shop Assistant does
- Answers questions about sizes, materials, features and delivery from your product information
- Asks what the customer needs and suggests the products that match
- Takes orders and answers delivery questions
- Tracks deliveries and helps after the purchase, with returns and repeat orders
- Works day and night, including your busiest days, in over 100 languages
- Hands the conversation to your team when a person is needed
Works with Shopify, WooCommerce and over 6,000 other apps. We confirm the connections for your shop at setup.
Try a shopping conversation
Pick what you are shopping for and see how the assistant helps a customer choose.
- It asks before it suggests. One or two short questions, so the suggestions fit what the customer actually wants.
- It explains the difference. Customers who can compare in plain words choose with more confidence.
- It takes the order. When the customer is ready, the order is placed without leaving the chat.
- It knows when to bring in your team. Anything it cannot answer, or anything you want a person to handle, goes to you.
Illustration with example products, not a live demo.
Before and after the purchase
A customer lands on a product page, or sends you a message on social media.
They ask about size, fit, materials or delivery, and get an answer straight away instead of leaving to search elsewhere.
The assistant asks one or two questions and suggests the products that match.
It explains the difference between two options in plain words.
The assistant takes the order in the chat, while the customer is still on the page, and brings in your team for anything it cannot answer.
Delivery tracking, returns and repeat orders, without manual work for your team.
Where it helps
It answers in the chat while the customer is still on the product page, when the question decides the sale.
The same assistant replies in Messenger, Instagram and WhatsApp, so customers get the same help wherever they ask.
Delivery tracking, returns and repeat orders, without manual work for your team.
You stay in control
It uses the product information and policies you approve, and we agree with you how they are kept up to date.
Complaints, refunds and anything it cannot answer go to your team. You set the rules.
Give it any name you like, with your brand's tone, so it sounds like your shop.
How we set it up
We look at your shop, your best-selling products and the questions your customers ask most.
We load your product information and policies, connect your shop platform, and agree the channels and the handover rules.
Your team tries it with real questions before customers do, and we adjust the answers.
We go live on the channels you choose and improve it from real conversations. Ongoing support is set out in your quote.
One AI team, five ways to help
Every First Essential AI is set up with your own business information. Use one, or put several to work together.
Which AI fits your business?
Answer three quick questions and we will suggest where to start. If the questions do not load, choose a service above or book a free consultation.
AI Shop Assistant questions
It is an AI Employee set up for your online shop. It advises customers, recommends products, takes orders and helps after the purchase, and hands over to your team when a person is needed.
In your website chat and in Messenger, Instagram and WhatsApp, so customers get the same help wherever they ask.
From the product information and policies you approve, such as descriptions, sizes, materials, delivery and returns. We agree with you how it is kept up to date.
Yes. It takes orders in the chat and answers delivery questions, and it connects with Shopify, WooCommerce and over 6,000 other apps. We confirm the connections for your shop during setup.
It passes the conversation to your team. You decide which questions always go to a person, such as complaints or refunds.
The AI Shop Assistant runs on our AI Employee plans, so the price depends on the plan and the channels you choose. The current plans are on the pricing page, and we confirm everything in a written quote after a free consultation.
Plan an assistant for your shop
We talk through your products and your customers' questions in a free consultation, with no obligation.