Flexible solutions for every business
Choose a plan that fits your needs. From first steps in automation to complete Enterprise solutions.
Phone AI for calls
AI assistants for calls, bookings, customer service and sales. Every plan includes minutes; after that, you pay per minute at the plan's rate.
AI Line Promo
For a first inbound scenario, common questions and capturing details.
- 50 minutes of call balance each month
- Extra minute £0.29
AI Reception
For bookings, reminders and taking calls every day.
- 300 minutes of call balance each month
- Extra minute £0.24
AI Business
For inbound and outbound calls, CRM and qualifying enquiries.
- 1,000 minutes of call balance each month
- Extra minute £0.19
AI Scale
For sales, higher volume, advanced workflows and reporting.
- 2,000 minutes of call balance each month*
- Extra minute £0.13
Agency and Enterprise
For several scenarios, departments, clients and custom configuration.
- 5,000 minutes of call balance each month
- Extra minute £0.09
* The AI Scale plan includes 2,000 minutes. The counting rules and any extra charges are explained below.
Comparing options? See AI receptionists compared and First Essential One compared with HubSpot, Zoho and other CRMs.
One minute of call time is not always one minute of balance
Included minutes and usage above the balance
What is charged separately
What the monthly service includes
Phone AI for several departments, scenarios and clients
For agencies, call centres and corporations that want more than one scenario: separate lines per department, custom configuration, your own telephony and priority handling of every change.
- Several scenarios, departments and clients
- Custom configuration for every scenario
- SIP connection, Caller ID and your own telephony
- International and special destinations priced by route
- Priority support and priority changes
- Minute volume and rates in a tailored quote
Complete CRM and marketing automation
First Essential One brings together CRM, email marketing, automations, landing pages, an AI chatbot and analytics in one powerful solution for growing businesses.

Choose your First Essential One plan
Clear, upfront pricing. One-off online onboarding and training in every plan.
Basic
For a small team with a core CRM process.
- Clients and contacts (CRM)
- Sales stages
- Calendar and appointments
- Forms and surveys (Forms & Surveys)
- Shared inbox
- Basic reports
Benefit: All enquiries in one place.
Standard
For sales, campaigns and automations.
- Everything in Basic
- Automated processes
- Email campaigns
- Funnels and landing pages (Funnels & Landing Pages)
- Post scheduling
- Reviews and reputation
- Documents and e-signature (Documents & e-sign)
Benefit: Less manual work.
Pro
For a growing team with a complete digital setup.
- Everything in Standard
- Websites and blog (Websites & Blog)
- Advanced automations
- Dashboards
- Custom objects
- Portals and memberships (Portals & Memberships)
- Communities and integrations (Communities & Integrations)
Benefit: Your whole digital setup is connected.
Premium
For complex roles, locations and integrations.
- Everything in Pro
- Custom architecture
- Roles and permissions (Roles & Permissions)
- Several locations
- Complex integrations
- Strategic onboarding
Benefit: Control for a more complex business.
Included in all First Essential One plans
Centralised contacts, sales, calendar, communication, reports and access, according to your chosen plan.
One-off online onboarding and training: Basic 45 min; Standard 90 min; Pro 3 hours; Premium 5 hours; Enterprise as set out in the tailored quote. Within 30 days of launch.
Extra online training: from £75/hour. Extra user: from £20/month.
The setup fee depends on integrations, data, locations and custom development. Enterprise clients receive a tailored quote. On-site training, travel and accommodation are priced separately.
First Essential One for organisations with several teams and locations
Everything in Premium plus a dedicated strategy and custom implementation: several teams, complex roles and permissions, many locations and integrations, built around your structure.
- Several teams and several locations
- Tailored strategy
- Custom rollout
- Complex integrations and custom architecture
- Roles and permissions for every department
- Strategic onboarding and training as set out in the quote
AI Employee plans
Custom AI Employees working 24/7: chat, phone, WhatsApp, Messenger and more.

Promo
For a small business that wants a basic AI Employee or a first step into AI.
- 1 AI Employee
- Additional AI Employees on request
- 1 channel
- Standard template
Bronze
For a business with regular enquiries that needs more features.
- 1 AI Employee
- Additional AI Employees on request
- Up to 2 channels
- Knowledge base
- Standard support
Silver
For more traffic, more requests and more serious automation.
- 1 AI Employee
- Additional AI Employees on request
- Up to 3 channels
- CRM integration
- Advanced customer processes
Gold
For high-volume businesses that need every channel.
- 1 AI Employee
- Additional AI Employees on request
- All available channels
- Phone AI with 100 minutes of call balance each month
What the setup includes
- Analysis of your process and goals
- Configuring the AI Employee and channels
- Training on data you approve
- Connections to other systems, testing and go-live
Each plan covers 1 AI Employee. * The Promo price of £49/month replaces the standard price of £99/month and is offered after confirmation. Channels, CRM, Phone AI, workflows and external services are set out in the written quote.
Need more than a standard AI Employee plan?
For enterprise clients who want custom integrations and extra service: several AI Employees for different departments, your own scenarios, connection to your systems and a team that responds with priority.
- Additional AI Employees for every department
- Custom integrations with CRM, ERP and telephony
- Custom training on your data
- Priority support and a dedicated account manager
- All channels, including Phone AI and AI Kiosk
- Rollout in stages
Your Personal AI Assistant
We build it just for you: your email, documents, meetings, clients and content in one place, in Telegram, in over 100 languages.
AI Employee or Personal AI Assistant?
- AI Employee. Answers your customers: in your website chat, Messenger, Instagram, WhatsApp and Viber. Works with the First Essential One tools. For enquiries, appointments and orders.
- Personal AI Assistant. Works for you and your team around the clock: email, documents, meetings, clients and tasks. We build it just for you, with access to First Essential One and your documents.
Starter
For an owner who wants to take the load off their email and documents.
- Your personal assistant in Telegram, in over 100 languages
- Learns your business from your own materials
- Email: reads, summarises and prepares drafts
- Documents: PDF, Word, Excel and scans
- Morning briefing every day
- 1 mailbox
Advanced
For a business that uses First Essential One and has a website.
- Everything in Starter
- First Essential One: clients, conversations and calendar
- Prepares meetings and reminders
- Reads your website: products, pages, prices
- Social media content: carousels, short videos, photos
- Up to 3 mailboxes
Complete
For an expert or personal brand who posts every day.
- Everything in Advanced
- Voiceovers in your own voice
- Videos from your photos, with voice, music and subtitles
- Custom skills for your processes
- Finished files in Telegram and in your secure portal
- Up to 5 mailboxes
Custom
For teams and special requirements.
- Several assistants for the team
- Digital twin (talking avatar)
- Special integrations with your systems
What you need to know
- It works only with the access you give it.
- It never sends emails or publishes anything without your “yes”.
- Your calendar and clients run through First Essential One.
- The voice and avatar are made only in your own account and with your consent; supplier subscriptions are paid separately.
All prices are indicative and start from the amount shown. The exact price depends on the integrations the client asks for, the channels, the volume and the complexity. Combined solutions are calculated as the sum of the chosen plans and the integrations the client asks for. The final scope is set out in a written quote.
Enterprise solutions
For organisations with many departments and locations, a need for Phone AI, AI Kiosk, deep CRM integrations and high security requirements.
- Custom Phone AI
- On-site AI Kiosks
- Rollout in stages
- Dedicated Support
Frequently asked questions
Everything you need to know about rolling out AI.

