Pricing

PRICING PLANS

Flexible solutions for every business

Choose a plan that fits your needs. From first steps in automation to complete Enterprise solutions.

Free consultation
Clear, upfront pricing
Designed for UK GDPR
PHONE AI: PLANS

Phone AI for calls

AI assistants for calls, bookings, customer service and sales. Every plan includes minutes; after that, you pay per minute at the plan's rate.

Phone AI

AI Line Promo

For a first inbound scenario, common questions and capturing details.

from£79/ month
Setup fee from £200
  • 50 minutes of call balance each month
  • Extra minute £0.29
Choose this plan
Phone AI

AI Reception

For bookings, reminders and taking calls every day.

from£189/ month
Setup fee from £350
  • 300 minutes of call balance each month
  • Extra minute £0.24
Choose this plan
Phone AI

AI Business

For inbound and outbound calls, CRM and qualifying enquiries.

from£349/ month
Setup fee from £500
  • 1,000 minutes of call balance each month
  • Extra minute £0.19
Choose this plan
Phone AI

AI Scale

For sales, higher volume, advanced workflows and reporting.

from£489/ month
Setup fee from £750
  • 2,000 minutes of call balance each month*
  • Extra minute £0.13
Choose this plan
Phone AI

Agency and Enterprise

For several scenarios, departments, clients and custom configuration.

from£989/ month
Setup fee from £1,500
  • 5,000 minutes of call balance each month
  • Extra minute £0.09
Choose this plan

* The AI Scale plan includes 2,000 minutes. The counting rules and any extra charges are explained below.

Comparing options? See AI receptionists compared and First Essential One compared with HubSpot, Zoho and other CRMs.

One minute of call time is not always one minute of balance
Both the AI processing and the telecoms component are deducted from the balance. The telecoms part depends on the country, the network, the direction and the type of number. So a call lasting 1 real minute can use more than 1 included minute. Every call is counted as a minimum of 30 seconds; after the first 30 seconds, AI time is calculated per second.
Included minutes and usage above the balance
The included monthly balance renews at the start of each new period. Unused minutes do not roll over to the next month. Once the balance is used up, the extra minute rate of your chosen plan applies. Usage is tracked in real time.
What is charged separately
Rental of a dedicated inbound number is priced separately, by country, number type and the documents required. SMS messages are charged per message. Automatic voicemail detection may be counted as 1 minute per attempt. International and special destinations, SIP connection, Caller ID, call forwarding and an external carrier are priced by route.
What the monthly service includes
AI model, natural voice, speech recognition, transcription and handling of inbound and outbound calls. Charged separately when needed: number, SMS, special destinations, extra minutes, integrations beyond the agreed scope and changes after approval.
Enterprise clients

Phone AI for several departments, scenarios and clients

For agencies, call centres and corporations that want more than one scenario: separate lines per department, custom configuration, your own telephony and priority handling of every change.

  • Several scenarios, departments and clients
  • Custom configuration for every scenario
  • SIP connection, Caller ID and your own telephony
  • International and special destinations priced by route
  • Priority support and priority changes
  • Minute volume and rates in a tailored quote
Get a tailored quoteDescribe your departments, channels and systems in the form and we will prepare a written quote with the exact scope.
FIRST ESSENTIAL ONE

Complete CRM and marketing automation

First Essential One brings together CRM, email marketing, automations, landing pages, an AI chatbot and analytics in one powerful solution for growing businesses.

CRM Pipeline
Email campaigns
SMS automations
AI chatbot
Landing pages
Analytics and reports
FIRST ESSENTIAL ONE: PLANS

Choose your First Essential One plan

Clear, upfront pricing. One-off online onboarding and training in every plan.

First Essential One

Basic

For a small team with a core CRM process.

from£99/ month
Setup fee from £200 · 1 user
  • Clients and contacts (CRM)
  • Sales stages
  • Calendar and appointments
  • Forms and surveys (Forms & Surveys)
  • Shared inbox
  • Basic reports

Benefit: All enquiries in one place.

Choose this plan
First Essential One

Standard

For sales, campaigns and automations.

from£199/ month
Setup fee from £300 · 3 users
  • Everything in Basic
  • Automated processes
  • Email campaigns
  • Funnels and landing pages (Funnels & Landing Pages)
  • Post scheduling
  • Reviews and reputation
  • Documents and e-signature (Documents & e-sign)

Benefit: Less manual work.

Choose this plan
First Essential OneRecommended

Pro

For a growing team with a complete digital setup.

from£499/ month
Setup fee from £650 · 10 users
  • Everything in Standard
  • Websites and blog (Websites & Blog)
  • Advanced automations
  • Dashboards
  • Custom objects
  • Portals and memberships (Portals & Memberships)
  • Communities and integrations (Communities & Integrations)

Benefit: Your whole digital setup is connected.

Choose this plan
First Essential One

Premium

For complex roles, locations and integrations.

from£899/ month
Setup fee from £1,000 · Unlimited users
  • Everything in Pro
  • Custom architecture
  • Roles and permissions (Roles & Permissions)
  • Several locations
  • Complex integrations
  • Strategic onboarding

Benefit: Control for a more complex business.

Choose this plan

Included in all First Essential One plans

Centralised contacts, sales, calendar, communication, reports and access, according to your chosen plan.

One-off online onboarding and training: Basic 45 min; Standard 90 min; Pro 3 hours; Premium 5 hours; Enterprise as set out in the tailored quote. Within 30 days of launch.

Extra online training: from £75/hour. Extra user: from £20/month.

The setup fee depends on integrations, data, locations and custom development. Enterprise clients receive a tailored quote. On-site training, travel and accommodation are priced separately.

First Essential One Enterprise

First Essential One for organisations with several teams and locations

Everything in Premium plus a dedicated strategy and custom implementation: several teams, complex roles and permissions, many locations and integrations, built around your structure.

  • Several teams and several locations
  • Tailored strategy
  • Custom rollout
  • Complex integrations and custom architecture
  • Roles and permissions for every department
  • Strategic onboarding and training as set out in the quote
Get a tailored quoteDescribe your departments, channels and systems in the form and we will prepare a written quote with the exact scope.
AI EMPLOYEES

AI Employee plans

Custom AI Employees working 24/7: chat, phone, WhatsApp, Messenger and more.

24/7 availability
Multilingual support
Designed for UK GDPR
Easy integration
Automatic replies
CRM sync
AI Employee

Promo

For a small business that wants a basic AI Employee or a first step into AI.

£99
from£49*/ month
Setup fee from £100
  • 1 AI Employee
  • Additional AI Employees on request
  • 1 channel
  • Standard template
Choose this plan
AI Employee

Bronze

For a business with regular enquiries that needs more features.

from£149/ month
Setup fee from £250
  • 1 AI Employee
  • Additional AI Employees on request
  • Up to 2 channels
  • Knowledge base
  • Standard support
Choose this plan
AI EmployeeRecommended

Silver

For more traffic, more requests and more serious automation.

from£249/ month
Setup fee from £400
  • 1 AI Employee
  • Additional AI Employees on request
  • Up to 3 channels
  • CRM integration
  • Advanced customer processes
Choose this plan
AI Employee

Gold

For high-volume businesses that need every channel.

from£499/ month
Setup fee from £600
  • 1 AI Employee
  • Additional AI Employees on request
  • All available channels
  • Phone AI with 100 minutes of call balance each month
Choose this plan

What the setup includes

  • Analysis of your process and goals
  • Configuring the AI Employee and channels
  • Training on data you approve
  • Connections to other systems, testing and go-live

Each plan covers 1 AI Employee. * The Promo price of £49/month replaces the standard price of £99/month and is offered after confirmation. Channels, CRM, Phone AI, workflows and external services are set out in the written quote.

Enterprise clients

Need more than a standard AI Employee plan?

For enterprise clients who want custom integrations and extra service: several AI Employees for different departments, your own scenarios, connection to your systems and a team that responds with priority.

  • Additional AI Employees for every department
  • Custom integrations with CRM, ERP and telephony
  • Custom training on your data
  • Priority support and a dedicated account manager
  • All channels, including Phone AI and AI Kiosk
  • Rollout in stages
Get a tailored quoteDescribe your departments, channels and systems in the form and we will prepare a written quote with the exact scope.
PERSONAL AI ASSISTANT

Your Personal AI Assistant

We build it just for you: your email, documents, meetings, clients and content in one place, in Telegram, in over 100 languages.

AI Employee or Personal AI Assistant?

  • AI Employee. Answers your customers: in your website chat, Messenger, Instagram, WhatsApp and Viber. Works with the First Essential One tools. For enquiries, appointments and orders.
  • Personal AI Assistant. Works for you and your team around the clock: email, documents, meetings, clients and tasks. We build it just for you, with access to First Essential One and your documents.
Personal AI Assistant

Starter

For an owner who wants to take the load off their email and documents.

from£300/ month
Setup fee from £500
  • Your personal assistant in Telegram, in over 100 languages
  • Learns your business from your own materials
  • Email: reads, summarises and prepares drafts
  • Documents: PDF, Word, Excel and scans
  • Morning briefing every day
  • 1 mailbox
Choose this plan
Personal AI Assistant

Advanced

For a business that uses First Essential One and has a website.

from£700/ month
Setup fee from £1,500
  • Everything in Starter
  • First Essential One: clients, conversations and calendar
  • Prepares meetings and reminders
  • Reads your website: products, pages, prices
  • Social media content: carousels, short videos, photos
  • Up to 3 mailboxes
Choose this plan
Personal AI Assistant

Complete

For an expert or personal brand who posts every day.

from£999/ month
Setup fee from £1,999
  • Everything in Advanced
  • Voiceovers in your own voice
  • Videos from your photos, with voice, music and subtitles
  • Custom skills for your processes
  • Finished files in Telegram and in your secure portal
  • Up to 5 mailboxes
Choose this plan
Personal AI Assistant

Custom

For teams and special requirements.

On request
Tailored quote
  • Several assistants for the team
  • Digital twin (talking avatar)
  • Special integrations with your systems
Get a tailored quote

What you need to know

  • It works only with the access you give it.
  • It never sends emails or publishes anything without your “yes”.
  • Your calendar and clients run through First Essential One.
  • The voice and avatar are made only in your own account and with your consent; supplier subscriptions are paid separately.

All prices are indicative and start from the amount shown. The exact price depends on the integrations the client asks for, the channels, the volume and the complexity. Combined solutions are calculated as the sum of the chosen plans and the integrations the client asks for. The final scope is set out in a written quote.

ENTERPRISE

Enterprise solutions

For organisations with many departments and locations, a need for Phone AI, AI Kiosk, deep CRM integrations and high security requirements.

  • Custom Phone AI
  • On-site AI Kiosks
  • Rollout in stages
  • Dedicated Support
Get a tailored quote

Frequently asked questions

Everything you need to know about rolling out AI.

It usually takes 1 to 3 weeks, depending on how complex the integrations are and how much information it needs to be trained on.

We train it on your existing data: website, PDF documents, FAQ lists, past chat history and product catalogues. It learns everything about your business.

Yes! If the AI Employee does not know the answer, or the customer asks to speak to a person, the conversation is handed over smoothly to a member of your team, with the full context.

We support integrations with your website (chat widget), phone systems, Messenger, WhatsApp, Instagram and Viber, as well as physical AI Kiosks.

Any other questions?

Our team is here to answer all your enquiries.

Contact us
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